What does future-proofing mean for digital signage, and why does it matter?
According vĩ đại Wikipedia, future-proofing, as a concept, is “the process of anticipating the future and developing methods of minimising the effects of shocks and stresses of future events.”
Bạn đang xem: future proof là gì
In the context of digital signage, this means ensuring longevity, success and sustainability; it’s about finding ways vĩ đại ensure you have a long-lasting working solution that can keep up with your business’s growth and evolution, as well as socio-economic changes.
In the fast-paced world of communications, tốc độ, flexibility and up-to-the-minute technology are always going vĩ đại be key. If you invest in a digital signage network – in all the digital signage software, screens and truyền thông players required, the last thing you need is for the technology vĩ đại become outdated, irrelevant and even obsolete in just a matter of months.
So, how bởi you future-proof digital signage?
For a start, you think ahead. You make a plan that syncs with the long-term objectives and growth that you expect for your business.
Doing this with the input of resellers, partners and integrators can be helpful. They have the insight, connections and market knowledge vĩ đại guide you, based on what kind of communications tư vấn you need.
It’s also worth being cognisant of technology and communications trends that you see emerge. To stay ahead of the curve, don’t just look out for new technologies being used in your own sector, but also in others. Think about how they could be adapted vĩ đại suit your business model and give you a competitive edge.
Once you have an idea of what communications tư vấn you need in the long-term, you can start vĩ đại see which digital signage technologies could potentially help. Here are a few pointers on how vĩ đại ensure you invest in the most future-proof solutions.
Consider scalable cloud-based digital signage
Whatever your project, cloud-based digital signage is always likely vĩ đại be a good option, thanks vĩ đại its scalability – its potential vĩ đại be rolled out vĩ đại as many screens as you need, without requiring any new system.
With cloud-based nội dung management solutions, there’s also no limit vĩ đại the number of users you can have. The most future-ready solutions come, in addition vĩ đại this, with enterprise-ready functionality, which helps you roll out streamlined and efficient management processes for even the most complex, multi-network set-ups.
Look out for extra security features
Security might not seem lượt thích a top consideration, when you first launch your network, but as your business grows and you start vĩ đại store and share more data, it will become increasingly paramount.
That’s why, right from the start, it’s worth dealing with verified ISO-27001-certified companies that have secure data processes, and investing in solutions with extra features, lượt thích Multi-Factor Authentication (MFA) for safer logins.
Invest in flexible software solutions
As you expand your digital signage network, you won’t always be able vĩ đại use the same hardware as before, so sánh it’s usually best vĩ đại invest in a software solution that’s compatible with most brands of screens and truyền thông players. Without this flexibility, you risk tying your business vĩ đại out-of-date models, and losing the very agility that your business needs vĩ đại grow.
Search for the latest multimedia nội dung support
The kind of nội dung you want vĩ đại publish will inevitably change over time. It’s important vĩ đại get a handle on the implications of this, right from the jump. You can bởi this by anticipating your own nội dung generation needs, and the impact changing truyền thông trends could have on your output and traction.
Not so sánh long ago, most digital signage nội dung was made up of static HD imagery. Now, with the help of integrated CMS tools, such as Poster my Wall, which require no HTML coding vĩ đại use, nội dung mixes tend vĩ đại include at least some dynamic HTML and/or đoạn phim nội dung – and often in 4K resolution.
Xem thêm: những ai không nên dùng nấm linh chi
The point is things change – and at a rapid pace. To stay competitive, you need vĩ đại recognise and look out for hardware and software that lets you deliver new multimedia nội dung and in the best possible picture quality.
Content management systems (CMS) now come with as many as 500+ integrated tools and applications, which could potentially give you the tư vấn you need vĩ đại create and deliver new forms of nội dung. Integrated CMS tools can now, for instance, help you vĩ đại re-purpose and amplify the reach of your social truyền thông channels by enabling you vĩ đại display curated feeds.
Integrated CMS data applications are also being developed vĩ đại tư vấn real-time data story-telling. They’re built vĩ đại connect with most business intelligence tools, making it quick, easy and secure vĩ đại deliver hourly reports, KPIs and updates via your company signage.
Leverage the benefits of IoT solutions
The Internet of Things is changing the face of communications, so sánh ideally, you want a digital signage solution that at least gives you the potential of leveraging this trend for your marketing strategies. Several digital signage IoT solutions are already on the market, with some nội dung management systems enabling you vĩ đại control connected devices in the environment, so sánh you can boost the impact of your on-screen messaging.
Collect data vĩ đại build on your success
To truly future-proof your digital signage, you’ll also need vĩ đại find ways of continuously assessing, adapting and building on the success of your campaigns. This is where another rising trend, Artificial Intelligence could help. Integrated CMS Vision AI solutions are becoming increasingly popular, enabling you vĩ đại mix up AI-enabled cameras, so sánh you can collect anonymous data about published nội dung.
Drive your sustainability goals
No corporate strategy is now complete without sustainability goals and targets, so sánh it makes sense vĩ đại consider the long-term environmental impact of the digital signage equipment you purchase. While digital signage is certainly more eco-friendly kêu ca print advertising, the hardware you choose will help optimise your efficiency moving forward. Screens now come equipped with a whole host of energy-saving features.
- Smart motion sensors that switch the screens vĩ đại sleep mode whenever they’re not in use
- Automatic screen brightness reduction vĩ đại suit dimmer ambient lighting
- Schedulers vĩ đại pre-set your displays vĩ đại switch on or off.
Future-proofing digital signage is critical vĩ đại the long-term success and sustainability of your network, enabling you vĩ đại adapt quickly and flexibly vĩ đại changing market conditions. It’s probably one of the most sure-fire ways of protecting your investment, ensuring that your solution can evolve and grow with your business.
Other articles you might be interested in:
Managing an enterprise digital signage solution: Key factors and considerations
Top ten security features for workplace digital signage
Discover how vĩ đại unlock the full potential of your data with Power BI and Signagelive Secure Dashboards
Beyond Housing teams up with Signagelive vĩ đại drive corporate communications success
Xem thêm: phim bạn trai phản diện của tôi